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About us

learning-while-playingExcellent play is a Danish company which operates in most markets across the globe.
We have a solid foundation of scientific research and knowledge about play and child development. As our payoff says, we know that play is all about:

Life stories in the making

as well as a set of values we define as play, learning and laughter which emphasise that good, educational toys are those that are most fun to play with.