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Excellent play's role and position in the market and value chain

Play is an important part of any child's development, which means that it is important to know a toy's qualities and strengths in relation to child development.

Excellent play accredits and labels how a toy is valuable to a child in terms of play and learning. Our aim is to ensure that people working at daycare institutions, parents and others are well-equipped to select the right toys for the children in their care.

Excellent play only certifies and labels toys that are approved as safe.

Excellent play certification is performed by childcare professionals, and toy products are tested by children in daycare institutions.

Excellent play certification is built on reliable foundations of knowledge and research into play and child development, and is awarded in accordance with uniform guidelines and is, moreover, traceable..